Okay, let’s dive in and find you a great whiskey under $100 to add to your bar cart right now. Taylor, Jack Daniel’s, and many others with reasonable MSRPs but massively inflated retail prices are not listed below. That means that amazing bottles of Pappy, E.H. Bourbon expressions - like cars, art, watches, and shoes - are part of a winner take all economy and the best of the best is going to cost you. But they’re almost always based on fantasy. Trust me, I’ve heard all the arguments and recriminations about the retail price hikes on what should be affordable booze. That means that an Old Rip Van Winkle 10-Year-Old that is supposed to cost $69 but costs $1,000 in the real world is not listed below. I’m not listing bottles of bourbon that have an MSRP of, say, $40 or $99 that you’ll never, ever be able to find for that price. A lot of bottles land there.īig disclaimer here. By the same token, just because something is $99, it doesn’t mean it’s better than something that costs $50, as this list will prove.Īs you scroll down, you’ll see that there’s a true bourbon sweet spot between $30 and $70. Yes, some of these bottles are going to go up in price but that doesn’t change the fact that you can find and buy, say, the new 2023 Booker’s for $97 today (by Christmas, it’ll be $250). For the passive, passionate, or new bourbon drinker, that’s a good place to start in that almost all of these bourbons are relatively easy to find and priced below that right now. So what’s on this list exactly? I think I clearly established “not everything.” Also, I’ve added the parameter of under $100. Here’s the crazy thing - even with all my tastings and access to the industry and judging titles, they may very well be right. I guarantee that within ten minutes of posting this, someone will point out something I missed. But there’s just so much more on the shelf that I don’t blame you for a second if you’re baffled about where to start. Barrel proof, special oak finishes, bottled in bonds, small batched, single barrels, limited editions, Jack Daniel’s, Jim Beam, Wild Turkey, Maker’s Mark … they’re all here. There’s so much that while compiling this list I kept thinking of new bottles that I had to add to the point that I had to cut bourbons from this list to keep it at 100 freaking entries. There’s a lot of bourbon out there, folks.
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